Information About U.S. Architect Salaries and Jobs

How much do architects earn? Whats the average starting salary for an architect? Can an architect earn as much as a doctor or a lawyer? Architects often supplement their income by teaching college-level courses. Some architects may even do more teaching than building things. Here are the reasons why. Salaries for Architects Many factors influence the salary an architect earns. Income varies greatly according to geographic location, type of firm, level of education, and years of experience. While published statistics can be outdated — the May 2017 statistics from the federal government were released on March 30, 2018 — they will give you a general idea of the salaries, wages, income, and benefits for architects. According to May 2017 data from the U.S. Department of Labor statistics, U.S. architects earn between $47,480 and  $134,610 a year, up from a range of $46,600 to $129,810 the previous year. Half of all architects earned $78,470 ($37.72 per hour) or more — and half earned less in 2017, but these figures are significantly more than the median in 2016. The mean (average) annual wage for 2017 was $87,500, up from $84,470 per year in 2016, and the mean hourly wage rate was $42.07. These figures exclude landscape and naval architects, the self-employed, and owners and partners of unincorporated firms. Landscape architects do not fare as well. According to May 2017 statistics from the U.S. Department of Labor, U.S. landscape architects earn between  $40,480 amd  $108,470 a year, which is up from $38,950 and $106,770 a year in 2016. Half of all landscape architects earn $65,760 ($31.62 an hour) or more — and half earn less. The mean (average) annual wage of a landscape architect is $70,880, and the mean hourly wage rate is $34.08, both up from the previous year. Job Outlook for Architects Architecture, like many other fields, is profoundly affected by the local and national economy, especially the real estate market. When people dont have money to build houses, they sure dont have the means to hire an architect. All architects go through good times and down times. Even the most famous architects have stories to tell  Ã¢â‚¬â€ Frank Lloyd Wright worked on his Usonian house design after the Great Depression;  Frank Gehry experimented with his own house during the economic stagnation of the 1970s; Louis Sullivan is said to have died penniless. Most architectural firms will have a combination of residential and commercial projects to hedge against these economic ups and downs. According to the Occupational Outlook Handbook, in 2016 the number of jobs for architects totaled 128,800. Competition is fierce for these opportunities. The U.S. government predicts that between 2016 and 2026, employment of architects will increase only 4 percent — slower than the average growth rate of 7 percent for all occupations. The job outlook for urban and regional planners, however, is predicted to be 13 percent, but there are far fewer jobs available. More Statistics, More Sources The professional organization for architects, the American Institute of Architects (AIA), provides an AIA Compensation Survey Calculator based on their own research. It is to the organizations benefit to provide information to newly hired architects, as part of their campaign to Know Your Worth: Are you compensated fairly? Its well-known that many entry-level architects feel taken advantage of at the start of their careers, and the AIA wants you to know that they are on your side with information transparency. For more employment statistics, check out the DesignIntelligence Compensation and Benefits Survey. This report draws data from hundreds of practices that offer design services such as architecture, design-build, engineering, interior design, landscape architecture, urban design, and industrial design. Thousands of full-time staff are represented in the survey. Design Intelligence is an independent research organization who regularly publish surveys and reports that they sell in the DI online bookstore. Online communities such as Archinect also provide data input by their online members. Remember that online polling has become technologically very easy to implement, sometimes making the results a little less than scientific. The Architecture Salary Poll from anonymously input survey data may not be as reliable as federal government data collection. You Are Your Own Architect Too many people think of four-year colleges as training schools — a place to pick up specific, marketable skills to find a job. However, the world changes quickly and a fixed set of skills can become obsolete almost immediately. Consider your undergraduate time as a way to lay the foundation, as though building a structure. The design of your life is based on your learning experiences. The most successful students are curious. They explore new ideas and reach beyond the curriculum. Choose a school that offers a strong program in architecture. But, while you are an undergraduate, be sure to take classes in other disciplines — science, math, business, and the arts. You do not need to earn a bachelors degree in architecture in order to become an architect. Even a degree in psychology can help you understand your future clients. Build the critical thinking skills youll need for an unpredictable future. If architecture remains your passion, your undergraduate studies will provide a solid foundation for a graduate degree in architecture.  You are the architect of your life. Anticipate the Future Architecture can open a world of career opportunities, especially when combined with other, seemingly unrelated skills. Perhaps youll discover a new type of housing, develop a hurricane-proof city, or design the interior rooms for a space station. The particular type of architecture you pursue could be one youve never imagined...perhaps one not yet invented. Some of the highest paying careers today did not exist 30 years ago. We can only guess the possibilities for the future. What will the world be like when youre at the peak of your career? Current trends suggest that the next 45 years will bring an urgent need for inventive, creative architects who can rise to the challenges posed by aging populations and global climate change. Green architecture, sustainable development, and universal design are becoming increasingly important. Meet these demands, and the money will follow. And, speaking of money... Does Architecture Pay? Painters, poets, and musicians struggle with the challenge of earning enough money to put food on the table. Architects — not so much. Because architecture incorporates science, engineering, and many other disciplines, the profession opens many avenues for earning income. While other professions may pay more, an architect who is flexible and creative is not likely to go hungry. Remember, too, that architecture is a business. Develop project management skills that will get jobs done on time and under budget. Also, if you can develop relationships and bring steady business to the architectural practice, youll be invaluable and well-paid. Architecture is a service, a profession, and a business. The bottom line, however, is whether architecture is your passion — whether you love design so much that you cant imagine spending your life any other way. If thats the case, the size of your paycheck becomes less important than the next new project. Know what drives you. Architecture is a great profession, but there are some key things to remember, 9/11 architect Chris Fromboluti told an interviewer at Life at HOK. Chris gave this advice to young architects: develop a thick skin, go with the flow, learn the profession, get into green design, dont be driven by money.... A future is the most important design an architect will ever make. Sources Occupational Employment Statistics, Occupational Employment and Wages, May 2017, 17-1011 Architects, Except Landscape and Naval and 17-1012 Landscape Architects, Bureau of Labor Statistics, U.S. Department of Labor [accessed May 13, 2018]Quick Facts: Architects, Occupational Outlook Handbook,  U.S. Department of Labor, https://www.bls.gov/ooh/architecture-and-engineering/architects.htm [accessed May 13, 2018]Quick Facts: Urban and Regional Planners, Occupational Outlook Handbook,  U.S. Department of Labor, https://www.bls.gov/ooh/life-physical-and-social-science/urban-and-regional-planners.htm [accessed May 13, 2018]Life at HOK at www.hoklife.com/2009/03/23/5-questions-for-cris-fromboluti/, HOK.com [accessed July 28, 2016]

Learning Theories Behaviorism and Constructivism

Most educators are now aiming to focus on the most effective knowledge learning theory that can be employed to get the highest level of learning and training amongst the students. The nature of learning and cultural aspects are two of the mist important elements that can help the teachers decide on a learning theory that is most suitable for their educational structure and environment. In this paper we will highlight the different natures of learning and cultural aspects keeping in mind three specific knowledge learning theories: 1) behaviorism and constructivism; 2) conversation theory and 3) cognitive theory. These knowledge learning theories have a significant level of importance in the modern academics as they adapt to the traits of the individual who is undertaking the learning process. We begin by explaining the three aforementioned knowledge learning theories: Behaviorism and constructivism Bà ¶strum and Lassen in one of their recent studies (2006) assert that the ideas on learning are mostly rooted in the work of psychologists working in the area of educational or cognitive psychology. Until the 1970s, the most favored perspective was that of the behaviorists, who were more concerned with the measurable outputs of learning, such as the ability to reproduce facts, than in the mental processes involved. However, psychologists became more and more interested in what was going on inside the brain, due partly to the growth of neuroscience and of cognitive psychology.Show MoreRelatedLearning Theories, Behaviorism, Constructivism, Cognitivism And E Learning1546 Words   |  7 Pagesthree commonly used learning theories (Behaviorism, Cognitivism and Constructivism) on online courses. The description of the implication of these learning theories can add to the procedure of learning for the learner. Online learning has developed quickly in the previous couple of years in schoo ls obliging educators to learn compelling approaches to fabricate online groups of learners. There are obstructions to avoid and key segments to incorporate, while making online learning environments. In thisRead MoreLearning And Its Implications For Education Essay1271 Words   |  6 PagesLearning is an important process in education and in life in general. One cannot simply grow, adapt, and manage life without learning. However, everyone learns in various different ways. Shuell (2016) states, â€Å"When a particular word is used, people usually assume everyone has a common understanding of what the word means. Unfortunately, such is not always the case. In trying to understand the various theories of learning and their implications for education, it is helpful to realize that the termRead MoreLearning Theories Provide Instructional Designers With Instructional Strategies And Techniques870 Words   |  4 Pages Learning theories provide instructional designers with instruct ional strategies and techniques which facilitate learning. Each learning perspective discussed in this essay is in terms of specific interpretation of the learning process. The information presented provides the reader with a comparison and contrast of the differences in practical application in an instructional situation. The specific learning theories in this essay are behaviorism, constructivism and cognitivism. The essayRead MoreA Reflection On Learning Theories939 Words   |  4 Pagesthis ties into learning theories. I believe now that through being a more reflective teacher it has shaped my teaching strategy based on three different learning theories I will reflect on. Behaviorism, constructivism, and cognitivism are relatively common theories used in classrooms as ways to approach student learning. Behaviorism focuses on observable behavior, such as being able to follow two step directions to complete a task. Characteristics of a classroom that uses behaviorism would be a rewardRead MoreDefinition And Features Of The Learning Theories1332 Words   |  6 PagesLearning is a multifaceted perception unique to each individual. In looking to address the intricacies of learning, there have been a multitude of learning theories established over the centuries. To this day new theories are developed and traditional theories continue to be developed and expanded upon. (Swinburne Online, 2016) This paper will draw on information to explore the definitions and features of the learning theories constructivism and behaviourism. Whilst exploring the solid benefitsRead MoreLearning Theories And Their Application816 Words   |  4 Pagesdifferent learning theories and their application in e-learning are discussed in this paper. This paper provides a clear idea of learning and the various learning theories which helps people in the acquisition of knowledge through their environments; and also the history and the role of significant people involved in the development of those theories. It also provides the information about the role of these theories in the process of making e-learning materials, or in the process of e-learning. Read MoreLearning Theories702 Words   |  3 Pages so too does the learning styles of students’ changes. Hence different learning theories such as behaviorism, cognitivism, and constructivism have been used to improve learning, performance and class involvement of student. Each of theories has distinctive features based on their individual perspectives of the learning process. In this essay, I will mainly discuss 3 things: 1) the main tenet of behaviorism and constructivism, 2) a comparison between cognitive and constructivism and 3) the implicationsRead MoreBehaviorism, Constructivism, And Cognitivism1691 Words   |  7 PagesA. Behaviorism, Constructivism, and Cognitivism There are three approaches to learning that I will discuss in this section they are behaviorism, constructivism, and cognitivism. Behaviorism is a learning theory based on the idea that any behavior can be learned through conditioning as long as the conditioning is done the right way. There are two types of conditioning. The first type is classic conditioning. This type of conditioning is where a subject is provided a stimuli and based off of theRead MoreLearning Theories : Theory Of Behaviorism1037 Words   |  5 PagesLearning Theories Essay Behaviorism focuses on a new behavioral pattern being repeated until it becomes automatic. The theory of behaviorism concentrates on the study of overt behaviors that can be observed and measured (Good Brophy, 1990). It views the mind as a black box in the sense that response to stimulus can be observed quantitatively, totally ignoring the possibility of thought processes occurring in the mind. Some key players in the development of the behaviorist theory were Pavlov,Read MoreExplore the different learning theories and learning styles Essay865 Words   |  4 PagesTrident University Explore the different learning theories and learning styles TUX101- The Trident University Experience 17 February 2013 Introduction For this case study assignment, I will be writing about what Visual, Aural, Read/write, and Kinesthetic (VARK) learning style or styles I have and how it relates to two different learning theories. I will also be discussing how my identified VARK learning style or styles will affect my online educational pursuit.

How Its Made free essay sample

New Zealand  as a unisex style of  sheepskin boot  made of twin-faced  sheepskin with fleece on the inside and with a tanned outer surface, often with a synthetic sole. The boots originated in those countries, initially as utilitarian footwear worn for warmth and comfort and later adopted by surfers there during the 1960s. In the 1970s, the boots were introduced to the surf culture of the  United Kingdom  and the United States by local surfers returning from surfing competitions in Australia. Ugg boots emerged as a fashion trend in the United States in the late 1990s and as a world-wide trend in the mid-2000s, yet in Australia they are worn predominantly as slippers  and associated with daggy fashion sense, and bogan culture. There has been a dispute between some manufacturers of ugg boots, as to whether ugg is a protected trademark, or a generic term and thus ineligible for trademark protection. We will write a custom essay sample on How Its Made or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In Australia and New Zealand, where the term is considered generic, more than 70 registered trademarks include the term UGG in various logos and designs. By contrast,  UGG  is a well-known brand of the California-based  Deckers Outdoor Corporation, with registered trademarks in over 130 countries worldwide including the U. S. , United Kingdom,  Canada, all  European Unionmembers, and  China. Noteworthy manufacturers include Deckers, which reportedly has 95% of the worldwide market share; Luda Productions of Australia, which has roughly 75% of the market share in Australia;  EMU Australia; Blue Mountains Ugg Boots; Mortels Sheepskin Factory;  Bearpaw;  Uggs-N-Rugs  and Westhaven Industries, a government owned institution that employs disabled workers. Nike

Overcoming the Past in The Kite Runner Essay Example

Overcoming the Past in The Kite Runner Essay During The Kite Runner by Khaled Hosseini, the main character Amir struggles to recover from his past and being accepted by his father, Baba.Amir witness as his friend Hassan is brutally rapped and does nothing about it, it is believed that Amir social life was hindering him from intervening. Throughout the journey of The Kite Runner, Amirs innocence had driven him into a corner, where he is pushed to save himself from guilt and his sins. The book describes Amir’s Journey as a search for absolution. Hosseini allows the readers for feel the pain that the characters endured throughout the books expeditions. As the assault took place upon Hassan, Amir had disinclination about helping Hassan while he was being assaulted.Amir no longer had liability when it came to telling the truth. Amir knew that many people no longer believed in his innocence. Amir had the opportunity to save his friend, or to run away, Amir decided to run. Amir knew that there would be no chance in saving Hassan due to his social class rank. â€Å"I ran because I was a coward. I was afraid of Assef and what he would do to me. I was afraid of getting hurt. Thats what I told myself as I turned my back to the alley, to Hassan. Thats what I made myself believe. I actually aspired to cowardice, because the alternative, the real reason I was running, was that Assef was right: Nothing was free in this world. Maybe Hassan was the price I had to pay, the lamb I had to slay, to win Baba. Was it a fair price? The answer floated to my conscious mind before I could thwart it: He was just a Hazara, wasnt he? ( Hosseini 7,140). Ami r was a desperate kid who seeked his father attention and acceptance. Amir was at the point in his life where he would do just about anything to win his fathers respect. Years late, Amir traveled to the United States of America. He traveled there in order to entomb his memories and guilt. He was still haunted by what he did to Hassan. We will write a custom essay sample on Overcoming the Past in The Kite Runner specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Overcoming the Past in The Kite Runner specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Overcoming the Past in The Kite Runner specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Later, Amir l

Sensory Disabilities and Age of Onset

Sensory Disabilities and Age of Onset Sensory disability refers to the impairment in seeing or hearing. As per Specialist Schools and Academies Trust (2010):Advertising We will write a custom essay sample on Sensory Disabilities and Age of Onset specifically for you for only $16.05 $11/page Learn More The sensory impairment encompasses both visual loss (including blindness and partial sight), hearing loss (including the whole range) and multisensory (which means having a diagnosed visual and hearing impairment with at least loss in each of the modalities or deaf-blindness) (p.1) As a result of this, students who are sensory impaired may be affected in a number of ways in regards to their learning. For instance, the rate at which they advance academically may be slowed down significantly because of the difficulties they undergo in accessing the necessary information. They may also not be able to communicate appropriately with their peers and teachers about the knowledge they have acquired in clas s. Inability to move, and connected with it restrictions is another challenge that they are likely to encounter because of obvious reasons. The student may also suffer socially as he/she may not be able to interact freely with others due to fear arising from mocking at peers. â€Å"Their self esteem, particularly if learners experience negative attitudes and stereotyping may also suffer as a result (Effective practice Guides, 2011, p. 6) Teaching the Sensory Impaired Using Assistive Technology (AT) Due to the above stated problems, various advancements in technology have been made to help the affected learner. The problem, however, is that each student has a different problem and, as such, requires a different style and approach if he/she is to be helped academically. Different assistive technologies are as well applied in countering these cases.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More For visual impairment cases, for example, print media materials, magnified computer images and information, screen readers and Braille can be used to help the visually disabled to screen hearing aids, FM systems, and speech to text translation devices that can also be employed when dealing with the students with hearing difficulties. Use of the AT Devices to Teach Language Arts Language teaching involves training learners on how to use a given language both in speech and written form. Magnified computer images can be used especially where the visual problem is congenital, in other words, where the student has visual memory or where the student involved still uses his vision as the primary way of reading. Through this, words and names on monitor screens can be accompanied with images for language learning. Speech to text translation devices can be used to directly transmit a teacher’s voice to a receptive screen for those who have hearing impairment in reading lessons, fo r example. Braille can be used for reading purposes for those who are visually impaired. Age of Onset As earlier stated, learners’ problems vary. To encounter them effectively a teacher has to individualize his approach based on the learner’s studying style. â€Å"Knowing if the student has a congenital or adventitious sensory loss affects how students will gain access to the instruction† (Beard, et al, 2011, p. 142). This is due to the fact that the presence or lack of hearing or visual memory will highly influence which type of style and AT is to be employed for a particular student.Advertising We will write a custom essay sample on Sensory Disabilities and Age of Onset specifically for you for only $16.05 $11/page Learn More The style the teacher will utilize in his/her interaction with the learner will also be influenced by the subject taught. Style and AT used in mathematics and sciences will obviously be different from the one emp loyed in language and arts classes, for instance. The learner’s preference, however, should be given a key consideration. It is also important to take these kinds of students away from the others where a teacher realizes that the student will encounter problems in adapting in order to help them avoid the likely embarrassment that they may undergo in class. This can happen, for instance, when learning the subject that call for lots of diagrams, figures and illustrations to be applied, which may also give a challenge to the visually impaired students. References Beard, L.A. , Carpenter, L.B and Johnson, L.B(2011). Assistive Technology. Upper Saddle River, NJ: Pearson Education Inc. Effective practice guide.(2011). Understanding visual impairment in learners and young people. RNIB: Supporting Blind and Partially Sighted People , 1-7, Retrieved from https://www.rnib.org.uk/services-we-offer-advice-professionals-education-professionals/guidance-teaching-and-learning Specialist Sch ools and Academies Trust (2010). Complex Learning difficulties research project. International Networking for Educational Transformation,1-8. Web.

Vodafone Company

Vodafone Company Introduction Vodafone is a mobile service provider. Cases have been reported of security breach within the company as leaks have been realized into people’s personal details accounts. The accounts which are supposed to be guarded under the company’s internal security systems are reported to be available over the internet where they are accessible to anyone subject to application of the company’s password.Advertising We will write a custom essay sample on Vodafone Company specifically for you for only $16.05 $11/page Learn More There have been reports of leaked password to a number of people who are in a position to further expose the password to any person who can then use the password to access people’s accounts. Reports of people checking on their spouses’ accounts have for example been reported. The company, however, claimed it would check on its control measures and admitted that the security breach was substantial (Oâ €™Brien, 2011, p. 1). This paper seeks to discuss ethical principals with respect the case study. The paper will look into a number of ethical principals that were breached by the Vodafone Company with respect to the breach. Ethical Principals Ethics is the concept of knowing the right and wrong things. It deals with making decisions on the right thing to do and taking full responsibility for actions. Every decision involves its side effects which can either be good or bad. Principles of ethics are outlined statements or values that relates to the things that are acceptable and those that are not acceptable. Examples of ethical principals include values such as respect for â€Å"people’s privacy†, people taking responsibility over what they do, acting in the â€Å"best interest of others,† (Goree, 2007, p. 10) fairness among others. Principles of respecting people’s privacy As a move to uphold ethical principals, a person or an entity is for example e xpected to respect other people’s privacy. Respecting the privacy of a person or an entity involves refraining from getting into private information about these people or entities. It also involves safeguarding information that an individual, whether a person or an entity has been entitled with. Information of a subject that has been revealed to another is for example retained as a secret by the latter party. Information that is provided to a corporate body by its customers is strictly expected to remain in safe custody of the institution unless otherwise allowed by the customer.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Such permission to reveal a customer’s private information by an institution is required to be in a written form. Institutions or individuals are only allowed to reveal such customers’ private information without customers’ consen t on condition that such information is a threat to the customer or to other people (Weinstein, 2009, p. 1). Anybody that is entrusted with such private information is further required to inform their customers of circumstances under which the customer’s right to privacy can be breached (Europsyche, 2002, p. 1). The ethical principal of respecting people’s privacy is also covered in the general principle of respecting people. It also covers the respect for a person’s rights in general that includes right to privacy and dignity (Campbell and Houngton, 2005, p. 280). The Vodafone Company can for this particular case be seen to have violated the ethical principle of privacy. The company is supposed to, under this principle; take necessary measures to ensure that unless allowed by legal provisions, their customers’ accounts remain in safe custody of the company. Allowing the secret codes into the company database to be revealed to people outside the company c reates an ethical breach. Usage of the company’s breached information system by individuals to investigate on the behavior of people’s spouses or that of other people also have the potential of destroying people’s reputations thereby infringing the principle of privacy (O’Brien, 2011, p. 1). Acting in the best interest of others Ethics also require that an organization acts in the best interest of their customers or clients. This is called the concept of beneficence. Under this principle, an entity is expected to ensure that the best interest of its client is put first in the entity’s operations. An institution is therefore expected to fulfill its customers’ expectation in all aspects of utility. Measures such as continuous assessments are therefore supposed to be taken by any corporate entity to ensure that the customers’ interests are properly protected (Play, 2008, p. 1). Acting in the best interest of others also involves exposing other people to what one expects others to expose him or her to. Management of a corporate body together with employees of the body should take measures to protect their customers in the exact manner in which they expect others to treat them if they were instead customers (Fallon and McConnell, 2007, p. 334). The case study reveals a breach of this principle by the Vodacom Company. A person’s details such as residence are critical security information that should not be let to the general public access. There are chances of thieves or even gangs tracing a person to his or her home, a case that can at times cost lives or property or even both. Such breach of information is in the first place a security threat to these clients.Advertising We will write a custom essay sample on Vodafone Company specifically for you for only $16.05 $11/page Learn More The company, by failing to provide a mechanism by which this information could be protected, compromise d its duty to care for its customer’s interests. Allowing access to information that is for example used by people to investigate their spouses also has an impact of causing tensions or even separations in families. People who are forced into such situations by such leaks from the company would suffer from the company’s irresponsibility to care for its customer’s best interests (O’Brien, 2011, p. 1). Principle of taking responsibility for actions The principle of taking responsibility is rather a wide one. It seemingly covers other principles that require a level of commitment of an entity to its clients. An entity is supposed to be responsible for all undertakings that will ensure that the rights of their client taken care of. Issues such as â€Å"interruption of services, termination of services, and access to records, privacy and confidentiality† (Social, n.d., p. 1) among others are responsibilities of companies to control as regards its relati on with its customers. Vodafone therefore has the responsibility to ensure safety of its customers’ information and should have as well taken measures to ensure that no such leaks of password occurred. The company has also failed to initiate a serious action which could be carried out by an independent authority rather than the company. Resorting to internal systems to investigate it could have been a cover up (Social, n.d., p. 1). Conclusion Following the case study and the above discussed principles of ethics, Vodafone was in gross violation of ethics in its inefficiency into the information leak as well as its method of investigating the leak. References Campbell, T and Houngton, K. (2005) Ethics and auditing. Australia: ANU E Press. Europsyche. (2002) Statement of ethical principles. Web. Fallon, L and McConnell, C. (2007) Human resource management in health care: principles and practice. Sunbury, MA: Jones Bartlett Learning.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Goree, K. (2007) Ethics in the work place. Sunbury, MA: Jones Bartlett Learning. O’Brien, N. (2011) Mobile security outrage: private details accessible on net. Web. Play. (2008) Ethical framework principles. Web. Social. (n.d.) NASW Code of ethics. Web. Weinstein, B. (2009) The ethics of multitasking. Web.

Google and Competitors Essay Example | Topics and Well Written Essays - 750 words

Google and Competitors - Essay Example Working with a mission 'to organize the world's information and make it universally accessible and useful', the expert team of Google community diligently maintains an index of websites and other content, which can be searched by anyone having an internet connection. Though Google is known mainly for it search engine, but there are a number of other services like Google mail, Google Earth, Google News, Google Finance etc. being offered to the net-community. The concept came up in the mid-nineties when Stanford university graduate students Sergey Brin and Larry Page stuck upon the idea of providing a search engine which could return relevant information without wasting much time. Though there are a number of players in the fray giving competition to Google, but the key competitors of Google include Yahoo and MSN. Yahoo is mainly devoted on the search engines besides having the stake in other services as well. But for MSN, the primary focus area is the software development and of cours e. But the difference in the strength and popularity of Google and its nearest rival Yahoo can be gauged from the fact that during the fiscal year ended December 2006, while Google recorded revenues of $10,604.9 million, Yahoo could mop up about $6,425.7 million. Goog (Datamonitor, 2008a). Google is considered a leader in search engine technology offering search results in 158 domains and more than 100 languages (Datamonitor, 2007). The strength lies in its innovative format and the speed with which it comes out with relevant topics. As per the figures given out by Datamonitor (2007), in March 2007, Google sites captured 48.3% of the US search market, while the corresponding figures for Yahoo stand at 27.5%. Some of the key strong areas of Google include; Strong Market position: Google far outnumbers its rivals as far as popularity of its search engine is concerned. Well established brand identity: Brand identity forms a key strength in today's context, where visibility in media and easy identification features help in propagating the business prospects of the company. It is indeed quite surprising that Google, basically a service providing company, has even overtaken many well established product identity companies like, Microsoft, GE, Coca-Cola, Wal-Mart, IBM etc. According to Miillward Brown's 2007 ranking of brands2, Google is the topmost brand with a brand value of $m 66,434. Google has worked on its brand quite consistently is apparent from the fact that the brand value has undergone a change of about 77% from the previous years. On the other hand Yahoo ranks a distant 42nd with a brand value of $m13,201, registering a decline of 6% in its brand value. According to market research firm Miillward Brown, Google is the world's top ranked brand, overtaking Microsoft and some other wellestablished brands like General Electric Company, Coca-Cola, Wal-Mart Stores and IBM. Proprietary technology and technological infrastructures: The search engine technology of Google has indeed provided the company an edge over its rivals. Based on its proprietary PageRank technology, the search engine is having the largest searchable index amongst all (Datamonitor, 2007) AdWords and AdSense programs: Google works up its online advertising programs with the help of its unique concept of AdWords and AdSens